Alison Wait
Identify your ideal client and nail your niche to see a big return on your investment
One of the worst traps I see business fall into is trying to be all things to all clients. Marketing your business to the widest...
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Alison Wait
- Nov 3, 2021
- 5 min
How Do I Create a Successful Skincare Brand
During my 25 years in the skincare industry, I’ve worked with existing brands to capitalise on their professional skincare lines, with...
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Alison Wait
- Nov 1, 2021
- 4 min
Overcoming Imposter Syndrome in your Beauty Business
If you have ever felt like you were a fake or an imposter as a beauty business owner then you are not alone. About 70% of people...
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Alison Wait
- Oct 28, 2021
- 4 min
How do I Promote my Beauty Business Through Email
One of the common responses I get when asking my clients about their email lists is that they don’t bother with it anymore, why would...
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Alison Wait
- Oct 26, 2021
- 4 min
Why you need a Beauty Business Coach
When I took the leap of faith and left my full-time job to start my own beauty consultancy business at the end of 2018, I knew I would...
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Alison Wait
- Oct 4, 2021
- 4 min
10 Ways to Boost Your Salon Profits This Christmas
10 Ways to Boost Your Salon Profits This Christmas
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