As a woman in business, you know how much effort it takes to grow something meaningful.  You juggle responsibilities, work tirelessly,...

In today’s digitally driven world with a myriad of ways to connect, you might wonder.  why bother with an email list?  Email might seem a...

Running a beauty salon can be incredibly rewarding, but it can also be challenging.  After investing countless hours, energy and passion...

In the fast-paced world of the aesthetic and beauty industry, success hinges not only on the quality of your services but also your...

In today’s digitally driven world with a myriad of ways to connect, you might wonder.  why bother with an email list?  Email might seem a...

Why bother to do a consultation in the first place?  Well, they’re the first step in discovering your client’s history, their goals and...

In the world of business, especially in service-based industries like beauty salons, spas and aesthetic clinics, client satisfaction is...

Welcome to the digital era, where social media reigns supreme in the realm of the beauty business.  For beauty and aesthetic business...

Hosting salon events can be the key to unlocking new opportunities for growth and success .  From attracting new clients to boosting...

As someone who's experienced ageism both as an employee and a manager, I’ve witnessed first-hand the challenges that individuals of a...

One of the worst traps I see business fall into is trying to be all things to all clients. Marketing your business to the widest...

During my 25 years in the skincare industry, I’ve worked with existing brands to capitalise on their professional skincare lines, with...

If you have ever felt like you were a fake or an imposter as a beauty business owner then you are not alone. About 70% of people...

One of the common responses I get when asking my clients about their email lists is that they don’t bother with it anymore, why would...

When I took the leap of faith and left my full-time job to start my own beauty consultancy business at the end of 2018, I knew I would...

10 Ways to Boost Your Salon Profits This Christmas